Use the broadband comparison table filters below to find deals tailored to your needs. You can sort by price, choose your preferred speed, and select from various providers. We’ve included major providers like BT, Virgin, Sky, and Vodafone and niche and full fibre providers like BeFibre and Trooli. Check the latest deals on the providers’ websites. Our comparison table updates dynamically to show deals that match your preferences.
What Is the Size of the Broadband Marketplace in the UK?
The UK broadband marketplace is larger thank you might realise, with over 300 Internet Service Providers (ISPs) operating nationwide. ISPs in the UK can be categorised into three primary groups. Firstly, there are large national brands with extensive nationwide coverage, such as BT Broadband, Virgin Media, Sky Broadband, Vodafone, TalkTalk, NOW Broadband, and John Lewis Broadband.
Secondly, the UK broadband market is not just dominated by large national brands. There are also medium-sized providers that have good coverage across the UK, even if they are not as widely recognised. Providers such as Zen Internet, Shell Energy Broadband, and John Lewis Broadband play a significant role in the market. There are also smaller regional ISPs, known as Alternative Networks (AltNets), primarily offering Fibre To The Premises (FTTP) broadband services. These AltNets, such as Trooli, TrueSpeed, and G.Network, are significantly impacting the market. Some, like Hyperoptic and Gigaclear, have expanded their reach to cover larger areas.
Additionally, the broadband market is segmented into services for business and consumer customers. Some ISPs cater exclusively to businesses, others to consumers, and some to both. Major providers like BT, Virgin, and TalkTalk have separate entities for their business and consumer services. This segmentation highlights the diversity and competition within the UK broadband market, offering consumers a range of choices tailored to different needs and regional availabilities.
Note: Deals on Broadband is a comparison website for broadband providers. We don’t own any services and make a small commission by linking customers to provider websites. Broadband deals and packages change frequently. While we aim to keep all information on this site up-to-date, we strongly recommend checking the current information for each service provider for accurate and recent pricing, information, and terms and conditions.
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