Now Brilliant Broadband – Is It Brilliant or Just Okay?

Let’s be clear from the outset – Now Brilliant Broadband falls far below the median average download speed of UK home broadband connections which currently around 60 Mbps according to Ofcom data.

Brilliant Broadband in a Nutshell

Download Speed

11 Mpbs

Upload Speed

1 Mpbs

Cost Per Month

£20.00

Optional Contract

12 Month Saver

What is NOW Brilliant Broadband?

NOW Brilliant Broadband is NOW’s basic broadband package, priced at £20 per month. With an estimated download speed range of 11.2-17.9Mbps and a guaranteed minimum of 8.2 Mbps, even during peak times, it’s suitable for basic everyday tasks and browsing.

Where this package struggles is on speed. It’s really worth comparing it with NOW’s other packages. The Fab Fibre has download speeds of 36-37 Mbps for just £22 a month, while Super Fibre provides a range to 45-50 Mbps, again priced at £22 a month. Of course, have a good look at each package’s details before making a decision, but for what it’s worth, we suggest going for Super Fibre – a massive bump up in speed for just £2 extra per month.

Now Brilliant Broadband

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SUPER FIBRE

£24 per month for 12 months
  • 🚀 Average download speed: 63Mbps
  • 📄 Contract: 12 months minimum term
  • 📶 Fees: £0 activation & £10 delivery fee
  • 📝 Note: Prices may change during this period
  • 📞 Calls: NOW Pay As You Use Calls
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FAB FIBRE

£24 per month for 12 months
  • 🚀 Average download speed: 36Mbps
  • 📄 Contract: 12 months minimum term
  • 📶 Fees: £0 activation & £10 delivery fee
  • 📝 Note: Prices may change during this period
  • 📞 Calls: NOW Pay As You Use Calls
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BRILLIANT BROADBAND

£20 per month for 12 months
  • 🚀 Average download speed: 11Mbps
  • 📄 Contract: 12 months minimum term
  • 📶 Fees: £0 activation & £10 delivery fee
  • 📝 Note: Prices may change during this period
  • 📞 Calls: NOW Pay As You Use Calls
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A Comparison of Now Broadband Download Speeds

When gauging the fibre broadband landscape, it’s essential to see where Now Broadband stands. Looking at their three packages (Brilliant Broaband, Fab Broadband, and Super Fibre), the table below provides competitive speeds up and down including their minimum gaurenteed speed.

Pros and Cons of Now Broadband Packages

Pros

  1. Broad range of speeds – FTTC packages (Fibre Essential, Fibre 1 and Fibre 2) as well as BT’s 3 tiers of full fibre (100, 500 and 900).
  2. Extensive availability across the UK –  around 95% of the UK is covered by BT Broadband.
  3. Truly unlimited broadband usage – no traffic management or fair use policy.
  4. High-quality router – The Fibre 100 packages comes with BT’s Smart Hub 2
  5. Good selection of TV bundles – there’s some great broadband deals available with BT.
  6. No need for a phone line to use broadband services.
  7. Five million WiFi hotspots across the UK.
  8. High satisfaction with broadband speeds.
  9. Exclusive offers on BT Sport.
  10. Free cloud storage and online security

Cons

  1. More expensive – it does tend to be more expensive than some rival providers.
  2. Mixed customer reviews – customer reviews regarding service quality and pricing are mixed.
  3. Expensive out-of-contract price hikes.
  4. Comparatively long contract – 24 months is comparatively long contract compared to some other broadband providers.
  5. Pricing – tends to be higher than some of the competitors.
  6. Customer Reviews – there tends to be mixed ratings.

Now Brilliant Broadband - Features & Details

Feature Details
Package Price £20.00 per month
Upfront Cost £5.00 NOW Hub Delivery Charge
Est. First Year Cost £240.00 (Monthly cost * 12)
Download Speed 11.2-17.9 Mbps estimated
Upload Speed 0.8-1.1 Mbps estimated
Broadband Brilliant Broadband
Router Powerful NOW Router
Packages Available Broadband only, Broadband & phone (Based on the available call packages)
Contract Length 12 months
Slow Bandwidth Activities (Up to 1 Mbps) ∼ 11-17 Activities (e.g., Emails, Streaming music or podcasts, VoIP calls, Smart home devices, Browsing social media)
Medium Bandwidth Activities (1–4 Mbps) ∼ 3-4 Activities (e.g., Personal video calls, Internet gaming on a console, Streaming video in SD, General internet browsing)
Fast Bandwidth Activities (5–15 Mbps) Limited due to speed constraints
Very Fast Bandwidth Activities (16–25 Mbps) Not applicable due to speed constraints

How Fast is 11 Mbps Download?

The short answer is that 11 Mbps is not very fast at all. It might work for casual browsing, sending emails, or scrolling through social media, but by today’s standards with HD streaming and constant use of the internet we demand a lot more from our broadband. We would advise to only take this package if there are no other options on the market. 

Now Brilliant Broadband Review

Now Brilliant Broadband, Fab Fibre and Super Fibre

Brilliant Broadband
11 Mb/s

Average download speed of
11.2-17.9 Mb/s
£ 20 00
per month
12-Month Contract
Speeds & Guarantees
11.2-17.9 Mb/s Download Speed
8.2 Mb/s Guaranteed Minimum Download Speed
0.8-1.1 Mb/s Upload Speed
Brilliant Broadband Costs & Rewards
Monthly Cost: £20.00
Cost at 12 Months: £240.00
Set-up cost: £0.00 (with 12-month contract)
Equipment cost: £0.00
Delivery cost: £5.00
Upfront Cost: £5.00
Estimated Download Speed *
SD Movie (1-2GB): Approximately 9.4 minutes for 1GB
HD Movie (2-4GB): Approximately 28.2 minutes for 3GB
4K Movie (20-22 GB): Around 3 hours 17 minutes for 21GB
8K Movie (36-38 GB): Roughly 5 hours 50 minutes
Brilliant Broadband Details
Monthly Usage: Unlimited
Smart Hub 2
No landline phone service
Add Complete Wi-Fi now only £12 a month
Includes Full Fibre 500 for 1 month

Fab Fibre
36 Mb/s

Average download speed
36.1-37.0 Mb/s
£ 22 00
per month
12-Month Contract
Speeds & Guarantees
36-37 Mb/s Download Speed
36 Mb/s Stayfast Guarantee
8 Mb/s Upload Speed
Fab Fibre Costs
Monthly Cost: £22.00
Cost at 12 Months: £264.00
Set-up cost: £0.00 (with 12-month contract)
Equipment cost: £0.00
Delivery cost: £5.00
Upfront Cost: £5.00
Estimated Download Speed *
SD Movie (1-2GB): Approximately 3.74 minutes for 1GB
HD Movie (2-4GB): Approximately 11.21 minutes for 3GB
4K Movie (20-22 GB): Around 1 hour 18 minutes for 21GB
8K Movie (36-38 GB): Roughly 2 hours 18 minutes for 37GB
Fab Fibre Details
Monthly Usage: Unlimited
Router: Powerful NOW Hub Included
Line Rental: Included
Calls: Pay as you use (only pay for the minutes you’ve used; ideal if you don’t use your phone line much)

NOW Super Fibre
63 Mb/s

Average download speed
of 63 Mb/s
£ 22 99
per month
12-Month Contract
Speeds & Guarantees
Download Speed: 45-63 Mb/s
Guaranteed Download Speed: 40.9 Mb/s
Upload Speed: 7.8-8.7 Mb/s
Full Fibre 900 Costs & Rewards
Monthly Cost: £22.00
12 Months Cost: £264.00
Set-up Cost: £60.00 (One-time fee for No Contract); £0.00 (With 12-month Saver Contract)
Equipment cost: £0.00
Delivery Cost: £5.00
Upfront Cost: £5.00
Estimated Download Speed *
SD Movie (1-2GB): 2-4 minutes
HD Movie (2-4GB): 4-8 minutes
4K Movie (20-22 GB): 42-46 minutes
8K Movie (36-38 GB): 16-20 minutes
Stream ultra-HD video on up to 36 devices at the same time
Full Fibre 900 Details
Monthly Usage: Unlimited
Smart Hub 2
No landline phone service
Add Complete Wi-Fi now only £5 a month
12 months’ Xbox Game Pass Ultimate

Customising Your Now Brilliant Broadband Package

Step 1 – Picking Your Brilliant Broadband Package

Congratulations on considering the Brilliant Broadband package – a wise decision! At this juncture, you have two options. Proceed to “check out”, which navigates you directly to the sign-up page for broadband-only, or “customize your package” to include the extras that Brilliant Broadband offers, like the Entertainment Membership featuring award-winning shows, HBO box sets, and Sky Originals. The core Brilliant Broadband package is available for just £20 per month for a year, maintaining a 12-month minimum term. And don’t forget, the only additional charge is a £5 delivery fee – no activation fee whatsoever!

Step 2 – Boost Your Internet with Brilliant Broadband’s Router

Throughout the registration process, you’ll experience the power of the Brilliant Broadband router. Whether you’re indulging in a movie, attending an online meeting, or gaming, this router promises consistent and high-speed internet. If ever the speed seems subpar, Brilliant Broadband guarantees a minimum download speed and offers resources to test and enhance your connectivity.

Step 3 – Immerse Yourself in Entertainment with Brilliant Broadband’s TV Membership

Pairing the Super Fibre package with the Entertainment Membership for just £6.99 per month for half a year is a deal not to be missed. You’ll unlock:

  • HBO box sets
  • Sky Originals
  • Award-winning shows

Is the Brilliant Broadband Entertainment Membership a Worthy Addition?

At the special rate of £6.99 for the initial 6 months, the Entertainment Membership introduces you to a world of premium content that would otherwise be more expensive if subscribed to separately. The combined allure of HBO box sets and Sky Originals can furnish you with endless high-quality viewing hours. Thus, it’s an unbeatable value proposition alongside your broadband.
However, there are a few points to bear in mind:

  • Post the 6-month promotion, the Entertainment Membership renews at £9.99 per month. You can, however, opt to cancel anytime after the minimum term concludes.
  • A minimum internet speed of 2.5 Mbps, coupled with a Brilliant Broadband account, is mandatory to enjoy these entertainment services.

If an entertainment-rich, cost-effective package is your pursuit, look no further.

Step 4 – Finalising Your Call Package

Alongside the broadband offerings, Brilliant Broadband allows you to opt for call packages tailored to your requirements:

Pay As You Use Calls

This zero-extra cost option is ideal if your landline usage is sparse. You’re charged only for the minutes utilized, with the line rental already embedded in the broadband package’s cost.

Evening & Weekend Calls

For a supplementary £4 monthly, this package is tailor-made for individuals who primarily dial out during evenings and weekends.

Anytime Calls

Priced at £8 monthly, this plan grants you the liberty to call anytime without fretting over extra charges.

Who is Now Brilliant Broadband For?

  • Small Households: Best for households with 1-2 occupants, particularly those who have basic internet needs and don’t heavily rely on broadband.
  • Limited Devices: Suitable for connecting up to five devices such as a phone, tablet, and smart TV or gaming console.
  • Streaming Enthusiasts: While it doesn’t support 4K streaming, users can still stream TV shows or films in high definition.
  • Video Call Users: Good for using video calling software like Skype or Zoom.
  • Casual Gamers: While downloading games might take longer, playing games online only requires 3-5Mbps download speed, which this broadband can handle.
  • Short-term Users: For those needing a temporary connection, the one-month contract option is available (with an upfront fee).
  • NOW TV Memberships: Offers the flexibility to add any NOW TV Memberships, making it a handy choice for those looking for an affordable entertainment bundle.
Who is BT Full Fibre 100 For

Our Verdict on Now Brilliant Broadband

Offering an average speed of 11Mbps, it’s appropriately suited for everyday online tasks such as browsing, light streaming, and downloading standard files. While this might not support 4K streaming or heavy online gaming, it’s more than sufficient for regular online viewing or the occasional Skype or Zoom call. And with a price tag of £20 per month, it’s an economical choice.

However, there are aspects that some users might find less appealing. The 12-month contract or the one-month option with a £60 upfront fee may seem restrictive to those in search of greater flexibility. And while the service is economical, some might find better deals with competitors offering higher speeds at a slightly higher price point.

In our final take? NOW Brilliant Broadband is ideal for those seeking a basic, affordable broadband connection, especially if they’re not heavy internet users. However, it might not be the best fit for everyone, especially larger households or heavy streamers. For those curious about other broadband offers, we’ve compiled a list of deals below.

Brilliant Broadband Racecar

FAQs for BT's Full Fibre 100

BT Full Fibre 100 has an average download speed of 150Mbps even though the Stay Fast guarantee is 100 Mbps. Its download speed is quite a bit lower than that - around 30 Mbps.
The "100" in BT Full Fibre 100 is a nominal base speed of the broadband package, which is around 100Mbps. In fact, that’s also BT’s stay fast guarantee for this particular package. The actual speed of the line, however, can differ widely with speeds of up to 150Mbps.
BT Full Fibre 100 has an average download speed of 150Mbps even though the Stay Fast guarantee is 100 Mbps. Its download speed is quite a bit lower than that - around 30 Mbps.
BT Full Fibre 100 has an average download speed of 150Mbps even though the Stay Fast guarantee is 100 Mbps. Its download speed is quite a bit lower than that - around 30 Mbps.

According to USwitch stats, nearly 99% of the UK now has fibre broadband of some kind, whether it be FTTC, VDSL, G. fast, cable, or FTTP. However, full fibre which is a much newer type of broadband using fibre optic cable all the way to your home is only available to around 44% of UK. To get an accurate answer for whether BT Full Fibre 100 is available in your area it’s recommended that you visit their website.

The short answer is yes. For most households, BT Full Fibre 100 reaching 150Mbps is fast enough to support multiple users and devices simultaneously, including streaming, gaming, and video conferencing. This is more than enough for a couple living together or even a mid to large household.

Full Fibre offers significantly higher download and upload speeds as it uses fibre cable all the way to your property (FTTH), whereas BT Fibre 1 and BT Fibre 2 use a combination of fibre and copper cabling, which results in slower speeds. As a comparison, Fibre 1 offers average download speeds of 50Mbps, Fibre 2 offers 67Mbps, and Full Fibre 100 speeds of around 150Mbps.

Full Fibre offers significantly higher download and upload speeds as it uses fibre cable all the way to your property (FTTH), whereas Fibre 1 and 2 use a combination of fibre and copper cabling, which results in slower speeds. As a comparison, Fibre 1 offers average download speeds of 50Mbps, Fibre 2 offers 67Mbps, and Full Fibre 100 speeds of around 150Mbps.
BT Full Fibre 100, averaging 150Mbps, is more than double the speed of BT’s Fibre 2 package, which offers an average of just 67Mbps.
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