What is Plusnet SoGEA? View Plusnet Fibre Deals What is SoGEA? SoGEA, or Single Order Generic Ethernet Access, is a broadband service that can be subscribed to with a single order, eliminating the need for a conventional phone line installation before adding a broadband service like ADSL or fibre broadband. This is particularly relevant in the UK as it aligns with the shift away from the Public Switched Telephone Network (PSTN) towards a full digital solution.Note that in the UK analog phone lines are scheduled to be switched off on 31st December 2025 and the network will become entirely digital. You may have come across the term Fibre to the Cabinet (FTTC), and that’s essentially how SoGEA works. It  primarily utilises fibre technology for most of its cabling, while copper wire connects the green street cabinets you see on the sidewalk to individual houses. As a result, SoGEA offers a performance similar to FTTC broadband but crucially without the necessity of an active phone line. This lack of a phone line requirement makes SoGEA a more streamlined and cost-effective option compared to traditional broadband solutions. One of the key differences between SoGEA and FTTC is that while FTTC can provide both data and voice services, SoGEA only carries the data component. Despite this, the overall performance of SoGEA may be marginally better, as there’s no phone traffic to interfere with the data service. SoGEA is available in areas with access to fibre broadband. It’s seen as a future-proof solution, especially with the planned termination of the UK PSTN by December 2025, which will replace traditional phone lines with fibre connections. For businesses and individuals preparing for this switch, SoGEA offers a comparable alternative to FTTC while also facilitating the transition to an all-IP communications network. Feature FTTC SoGEA Definition Fibre to the Cabinet involves fibre optic cables running to street cabinets, then copper cables to the home or business. SoGEA allows broadband access using existing infrastructure but without a traditional phone line. Infrastructure Utilizes a combination of fibre and copper cables. Uses the existing FTTC infrastructure but eliminates the need for a copper phone line. Phone Line Requirement Requires an active phone line for broadband connection. Does not require a traditional phone line for broadband connection. Cost May include costs for phone line rental. Typically lower costs due to no need for phone line rental. Installation Requires installation of both phone line and broadband connection. Simpler installation, using existing infrastructure, often quicker and more straightforward. VoIP Compatibility Requires a separate VoIP service if not using traditional telephony. Easily supports VoIP services due to its data-only nature. Service Availability Widely available, depending on proximity to fibre cabinet. Availability depends on existing FTTC infrastructure. Internet Speed Speed varies based on distance from the cabinet and quality of copper lines. Comparable speeds to FTTC, with limitations based on existing copper line quality and distance. Future-proofing Will need to adapt as PSTN services are phased out by 2025. Aligned with the future of digital connectivity, ready for post-2025 communication landscape. Source:based on Plusnet’s Broadband Packages, Flip Connec – comparison of SoGea vs FTTC, Switchcraft – overview of SoGEA. How Does Plusnet SoGEA Work? Plusnet’s SoGEA known as ‘Fibre broadband without a landline‘, aligns with the broader shift in the UK’s telecommunications infrastructure. As part of the Openreach network upgrades, SoGEA (Single Order Generic Ethernet Access) is instrumental in transitioning towards the nationwide rollout of Full Fibre technology, which is set to replace the Public Switched Telephone Network (PSTN) by 31st December 2025. This move is in response to the UK’s shift from analog phone lines to a fully digital network. The SoGEA connection combines part-fibre and part-copper technology. It uses fibre optic cables for transmitting signals to the street cabinet and then uses copper cables to carry the signal to homes. Crucially, this setup eliminates the need for a traditional landline, offering a more cost-effective and less complex solution for high-speed internet access. With SoGEA, the connection directly plugs into the master socket at the user’s location. Plusnet ensures ease of access to this technology by providing packages that cater to the best available speeds at a straightforward price, thereby simplifying the choice for customers. This approach reflects Plusnet’s commitment to offering user-friendly and efficient broadband solutions, prepared for the future’s digital demands. All Posts Plusnet What is Plusnet SoGEA? Read More Plusnet ‘No Fluff’ TV Ad Promotes Affordable Broadband Read More

Plusnet ‘No Fluff’ TV advertisement This article provides an in-depth look at BT’s fibre home coverage solution. Get Plusnet Fibre https://www.youtube.com/watch?v=o4awlQUAqzo ‘Plusnet’s latest rebranding effort, headlined by the ‘No Fluff’ TV advertisement, marks a pivotal shift in the company’s marketing strategy. Launched under the new brand platform ‘That’s a Plus’, the ad features comedian David Earl and showcases an innovative approach to telecommunication marketing. The campaign, developed by Accenture Song, embraces a customer-centric value proposition with a focus on straightforward broadband services at straightforward prices. This resonates particularly in the current economic climate where consumers seek value from their utility providers. The ‘No Fluff’ advert, directed by Gustav Sundstrom, symbolically presents a man tackling a giant ball of fluff in his living room, eventually uncovering a vibrant pink Plus symbol. This imagery is a metaphor for the unnecessary complexities often associated with broadband services, and Plusnet’s commitment to eliminating these extras, focusing on what matters to consumers. David Earl’s voiceover adds a touch of humour and relatability to the campaign, reinforcing Plusnet’s brand identity as approachable and grounded. This rebranding extends beyond the TV ad, permeating all customer touchpoints, including TV, video on demand, social media, and direct mail. The brand’s online presence at plus.net also mirrors this new approach with its bold and simple visual world. On social media, the campaign is further amplified through eye-catching animated 3D pluses, creatively illustrating the various benefits Plusnet offers as a straightforward broadband provider. These animations, crafted by digital 3D artist Jon Noorlander, add a modern and engaging layer to the campaign. The transformation aligns with Plusnet’s historical strengths – value and trust – while also setting a course for continued growth across the UK. Jo Carman, Director at Plusnet, highlights that this rebrand was a result of a complete transformation of the business and brand around a new focus: providing uncompromised quality in broadband services while ensuring simplicity and ease of use. Vix Jagger from Accenture Song UK explains that the essence of ‘That’s a Plus’ is about distilling the brand to its core – delivering straightforward, affordable internet services without unnecessary embellishments. The departure from the ‘Plusnet Joe’ persona, a staple for 13 years, to a more stripped-back and focused branding, reflects a deeper understanding of contemporary consumer preferences and the need for authenticity and directness in brand communication. This strategic shift in Plusnet’s branding not only differentiates it in a crowded market but also speaks directly to a growing consumer base that values transparency, simplicity, and practicality in their service providers. The ‘No Fluff’ campaign is a bold statement in a sector often criticized for its complexity and hidden costs, positioning Plusnet as a brand that understands and responds to the evolving demands of modern consumers. Futher Reading All Posts BT Gaming Now Plusnet Speed Is BT Full Fibre Broadband Good for Gaming? Read More What is Average Download Speed in the Uk? Read More What is BT Complete Wi-Fi? Read More