Broadband Deals

Welcome to Deals on Broadband, the UK's most comprehensive broadband comparison platform. The average UK household now uses 482GB of data per month (Ofcom, 2024)—triple the amount from five years ago. Whether you're streaming 4K content, working from home on video calls, or managing smart home devices, your broadband choice directly affects daily life. We help you navigate the UK broadband market, cutting through provider marketing to find the right package at the best price.

With over 160 different broadband packages from more than 20 leading UK providers, we've done the hard work of gathering, comparing, and analysing every major deal available. Whether you're looking for budget-friendly options starting from just £22 per month, ultrafast gigabit connections reaching 2,000 Mbps, or comprehensive bundles including TV and phone, our advanced comparison tools make it easy to find exactly what you need.

The UK broadband market has never been more competitive. With the continued rollout of full fibre infrastructure, more households than ever now have access to gigabit-capable connections. According to Ofcom, over 75% of UK premises can now access full fibre broadband, up from just 25% in 2020. This expansion means more choice for consumers, but it also means the decision-making process has become increasingly complex.

Prices for similar speeds can vary by as much as £20 per month between providers, which adds up to £480 over a typical 24-month contract. That's significant money that could be better spent elsewhere. Beyond pricing, factors like customer service quality, router technology, installation timeframes, and contract flexibility all play crucial roles in determining the best value for your specific circumstances.

At Deals on Broadband, we don't just list prices—we provide detailed analysis of each provider's strengths and weaknesses, helping you make an informed decision. Our comparison tools allow you to filter by speed, price, contract length, and provider, while our in-depth speed guides help you understand exactly how much bandwidth your household actually needs.

The UK government's ambitious target of nationwide gigabit coverage by 2030 is driving unprecedented investment in broadband infrastructure. By the end of 2025, projections suggest that 85% of UK premises will have access to gigabit-capable connections, with full fibre availability exceeding 80%. This expansion is particularly significant for rural areas, which have historically suffered from poor connectivity.

Emerging technologies like WiFi 7 (already appearing in premium routers) will enable theoretical speeds of 46 Gbps—more than enough to handle any conceivable home use case. Meanwhile, low-orbit satellite constellations like Starlink are providing connectivity options for the most remote locations where traditional infrastructure isn't viable.

For consumers, this means more choice, better speeds, and increasingly competitive pricing. At Deals on Broadband, we continuously update our database to reflect the latest packages and technologies, ensuring you always have access to current information when making your broadband decision. Bookmark our homepage and check back regularly for the newest deals and industry updates.

The shift to remote and hybrid working has fundamentally changed what UK households need from their broadband connection. Video conferencing platforms like Zoom, Teams, and Google Meet require not just download speed, but reliable upload bandwidth too—something that FTTC connections often struggle with during peak hours.

For serious remote workers, we recommend full fibre packages with symmetrical speeds. This ensures your video calls remain crystal clear even when other household members are streaming or gaming. Providers like BT Full Fibre 300 and Virgin Media M500 offer the reliability and upload speeds that home offices demand.

Consider also the quality of your router and WiFi coverage. Many providers now offer WiFi boosters or mesh systems as add-ons to ensure consistent coverage throughout your home. The Virgin Media Hub 5 and BT's Smart Hub 2 both feature WiFi 6 technology for improved performance in busy households.

If you have looked at broadband provider reviews on Trustpilot, you may have noticed something surprising: almost every major UK broadband provider has a rating between 1.0 and 2.0 out of 5 stars. This includes household names like Virgin Media, BT, Sky, and TalkTalk—companies that collectively serve tens of millions of satisfied customers across the United Kingdom. So why do their review scores paint such a negative picture?

The answer lies in understanding negativity bias and how people interact with review platforms. Research consistently shows that dissatisfied customers are significantly more likely to leave reviews than satisfied ones. A study by the Spiegel Research Center found that customers who have a negative experience are two to three times more likely to write a review compared to those with positive experiences. When your broadband works perfectly—as it does for the vast majority of customers—there is little motivation to seek out a review platform and write about it. However, when something goes wrong, the frustration drives people to share their experience publicly.

Consider the numbers: Virgin Media serves approximately 5.7 million broadband customers. Their Trustpilot page shows around 47,000 reviews. That means fewer than 1% of their customer base has left a review, and this self-selecting group disproportionately represents those who experienced problems. The millions of customers whose internet works reliably every day simply do not feel compelled to visit Trustpilot and write “My broadband is working fine today.”

Alternative Data Sources Tell a Different Story

To get a more balanced picture of provider performance, it is worth consulting multiple sources that use different methodologies:

Ofcom's annual customer satisfaction surveys provide arguably the most reliable data because they survey randomly selected customers rather than relying on self-reported reviews. According to Ofcom's 2024 report, overall satisfaction with fixed broadband services remains high across the industry, with most major providers achieving satisfaction rates between 80% and 90%. This paints a dramatically different picture from Trustpilot scores.

Which? Magazine conducts annual broadband surveys with thousands of respondents and calculates customer scores based on factors including reliability, speed, value for money, and customer service. While their scores are generally lower than Ofcom's (because they weight factors differently), they still show that most customers are reasonably satisfied with their broadband service. Smaller providers and those with strong customer service reputations—like Zen Internet and Plusnet—often score highest in these surveys.

Ofcom's complaints data provides another useful metric. The regulator publishes quarterly reports showing the number of complaints received per 100,000 customers for each provider. While some providers receive more complaints than others, the absolute numbers are relatively small—typically between 5 and 20 complaints per 100,000 customers. This means that even for the most complained-about providers, 99.98% of customers are not lodging formal complaints.

What This Means for Your Decision

None of this is to say that negative reviews should be ignored. They provide valuable insights into the types of problems customers experience and how providers handle complaints. Common themes across negative reviews—such as difficulty reaching customer service, billing errors, or unreliable connections—are worth noting when making your decision.

However, a balanced approach to review interpretation is essential. When evaluating a broadband provider, we recommend:

• Reading the content of reviews rather than just looking at star ratings. Understand what specific issues customers faced and whether those concerns are relevant to your situation.
• Checking Ofcom data for complaints statistics and customer satisfaction surveys, which provide more representative samples than self-selected review platforms.
• Consulting Which? surveys for detailed breakdowns of performance across multiple criteria including reliability, customer service, and value for money.
• Asking friends and neighbours about their experiences, particularly if they use the same infrastructure in your area (for example, the same street cabinet or Virgin Media network segment).
• Considering your priorities—if customer service is paramount, providers like Plusnet and Zen Internet consistently rank highly despite not always being the cheapest or fastest.

The reality is that broadband in the UK has never been more reliable. Full fibre rollout has dramatically reduced the connection issues that plagued older copper networks, and most customers experience few if any problems throughout their contract. The low Trustpilot scores reflect the nature of review platforms rather than the actual quality of service that the majority of customers receive.