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Lit Fibre, a leading provider of ultrafast full-fibre broadband, was recently acquired by CityFibre, the UK’s largest independent full-fibre platform. This acquisition, completed on May 14, 2024, marks a significant milestone for both companies and the UK’s broadband infrastructure. CityFibre’s acquisition of Lit Fibre from Newlight Partners, who remain as minority shareholders, is a strategic move to accelerate CityFibre’s nationwide rollout of full-fibre broadband.
CityFibre’s acquisition of Lit Fibre involves integrating Lit’s 10Gbps XGS-PON network infrastructure into CityFibre’s expansive carrier-grade network. This integration will extend CityFibre’s reach by up to 300,000 premises by early 2025, significantly boosting its presence in towns across Wiltshire, Gloucestershire, Hertfordshire, Worcestershire, Essex, and Suffolk. Lit Fibre’s network currently covers over 220,000 premises and serves approximately 10,000 retail customers, providing them with market-leading products, pricing, and service.
The partnership between CityFibre and Lit Fibre is expected to enhance the quality and reliability of broadband services available to customers while also ensuring that CityFibre’s ambitious expansion plans remain on track. Integrating Lit Fibre’s efficient build model and reputation for excellent quality and service into CityFibre’s operations highlights a commitment to delivering superior internet experiences across the UK. This acquisition not only strengthens CityFibre’s position as a major player in the broadband market but also reinforces its goal of becoming the UK’s third major digital infrastructure platform.
Lit Fibre offers a full range of streaming experiences, from the baseline Lit 100 to the ultra-fast Lit 1000, handling demanding content from HD to 8K streaming.
If you decide on the base-level Lit 100 plan, downloading a one-hour 4K movie takes around 26-30 minutes, while an 8K movie would take approximately 48-50 minutes. In comparison, the Lit 500 plan reduces the download time for a 4K movie to just 30 seconds to 1 minute, and an 8K movie can be downloaded in only 5-6 minutes. Compare that with the top-tier Lit 1000 plan, which allows you to download a 4K movie in a staggering 9-10 minutes. That means you’re unlikely to encounter streaming issues – even with the highest resolution streaming – regardless of your chosen package. Where streaming may become an issue is where multiple devices are using the connection at the same time.
For a simple setup, you can pair Lit Fibre with Freeview for £20.00 per month, giving you access to essential channels and over 1,500 boxsets. A more comprehensive entertainment package, including Freeview, Netflix, and Prime, costs around £38.00 monthly. The most extensive package, including Freeview, Netflix, Prime, and Sky Stream, is available for £46.00 monthly. These options allow you to customise your streaming experience, ensuring you only pay for the services you use.
According to the Ofcom 2023 report, Lit Fibre’s full-fibre technology is up to 12.9 times faster than the UK’s average broadband, with upload speeds that are 48.9% faster. This level of performance ensures that whether you’re streaming movies, gaming, or working from home, your connection will be smooth and uninterrupted, making Lit Fibre a top choice for all your internet needs
“Internet Done Properly” is Lit Fibre’s commitment to providing customers with reliable, high-speed internet connectivity, transparent pricing, and exceptional service. Drawing from extensive industry experience, Lit Fibre addresses common issues that broadband users face, offering ultrafast full-fibre broadband that ensures seamless connectivity across every room in the home. Unlike many providers, Lit Fibre promises no mid-contract price hikes, guaranteeing that the price customers sign up for remains unchanged. That contrasts with well-known providers like BT, Sky, and Virgin, where mid-price contracts are commonplace.
At Lit Fibre, they strongly focus on customer support. Representatives (rather than bots) are available daily from 8 a.m. to 8 p.m., ensuring you can easily reach knowledgeable support staff. Lit believes in clear communication and effective problem-solving, which is why we avoid confusing technical jargon. Our human-focused support is a cornerstone of our service, reflecting our unwavering commitment to assisting you every step of the way, from installation to ongoing use, making you feel supported and cared for.
Furthermore, Lit Fibre offers flexible, unbundled service packages, allowing customers to tailor their internet experience to their needs. This approach ensures that customers only pay for their required services without being burdened by unnecessary add-ons. Lit Fibre aims to meet customer needs efficiently and effectively by maintaining transparent pricing and offering customisable packages. This holistic approach to internet service underscores their pledge to deliver “Internet Done Properly,” setting them apart in the competitive broadband market.
Lit Fibre’s “People Powered Support” pledge concerns the importance of real human interaction in providing exceptional customer service. Unlike many providers that rely heavily on chatbots and automated systems, Lit Fibre offers support from real people eager to help resolve any issues. Their customer support team is available daily from 8 am to 8 pm, ensuring that customers can get assistance conveniently. This commitment to human-focused support is a crucial aspect of their “Internet Done Properly” pledge, ensuring that customers feel supported throughout their entire experience with Lit Fibre, from installation to daily use.
In addition to being readily available, Lit Fibre’s support team avoids using complex technical jargon that can confuse customers. Instead, they provide clear and straightforward assistance, making it easier for customers to understand and resolve their issues. This approach enhances the customer experience and builds trust, as customers can rely on getting helpful and understandable support. Lit Fibre’s dedication to clarity and accessibility in their customer service further underscores their commitment to using the internet properly.
Moreover, Lit Fibre has gone the extra mile by creating resources like a jargon buster to help demystify common internet terms. This tool is designed to empower customers by providing easy-to-understand explanations of technical terms that other providers might use. By prioritizing transparency and simplicity, Lit Fibre ensures that customers can take control of their internet experience without feeling overwhelmed by technical language. This comprehensive support system highlights Lit Fibre’s dedication to providing not just high-quality internet service, but also an exceptional customer experience grounded in clear communication and genuine human assistance.
Price hikes from internet service providers can be a significant source of frustration for customers, often resulting in unexpected increases in their monthly bills without any service improvement. Lit Fibre addresses this common pain point with its “No Price Hikes Promise,” which ensures that the price customers agree to at the start of their contract remains unchanged throughout its duration. This commitment provides customers with the stability of knowing that their internet bill will not unexpectedly increase, offering peace of mind and helping them to budget more effectively.
The stability offered by Lit Fibre’s pricing is particularly notable in an environment where many significant providers such as BT, EE, Virgin Media, Three, and TalkTalk have implemented significant price hikes, some as high as 17.3%. These increases can be particularly burdensome during times of financial uncertainty. Lit Fibre’s approach stands in stark contrast, as they believe that maintaining consistent pricing is a fair practice and the right thing to do for their customers. By avoiding mid-contract price increases, Lit Fibre allows customers to enjoy their high-speed full-fibre broadband without worrying about future financial surprises, respecting their financial planning.
Moreover, Lit Fibre enhances its customer experience by providing hassle-free broadband services. They offer a range of internet packages tailored to meet various needs, from casual browsing to intensive streaming and gaming. Their customer support team is readily available to assist customers in choosing the right package, ensuring they receive optimal service without unnecessary costs. By adhering to their “No Price Hikes Promise,” Lit Fibre provides excellent value. It builds trust and reliability, making them a preferred choice for consumers seeking dependable and transparent internet service.
Unbundled services matter significantly for consumers as they offer the freedom to select and pay for only the required services, thereby avoiding the unnecessary costs often associated with bundled packages. Many major broadband providers, such as BT and Virgin Media, entice customers with bundled deals, including internet, TV, and phone services. These packages, while initially appealing, often lead to higher long-term costs. For instance, Virgin Media offers a bundle at £31.99 per month for 18 months, but this price can soar to £72.00 monthly after the initial period. Similarly, BT’s bundled package starts at £46.99 per month for 24 months and then increases to £64.99. These significant price jumps underscore the financial burden that bundled packages can impose on customers. In contrast, unbundled services like those offered by Lit Fibre can lead to substantial cost savings, as customers can customise their internet and entertainment services to fit their exact needs and pause or cancel subscriptions to streaming services when they are not in use.
Lit Fibre’s approach to unbundled services aligns with their “Internet Done Properly” philosophy, with transparent pricing and consumer choice. By offering unbundled packages, Lit Fibre allows customers to customise their internet and entertainment services to fit their needs. This flexibility means customers can pause or cancel subscriptions to streaming services like Netflix or Disney+ when not in use, resulting in substantial cost savings. Unbundling also frees customers from being tied to a single provider, enabling them to shop for the best deals and avoid paying for unwanted services. This approach reduces monthly bills and enhances customer satisfaction by providing a more personalised and economical service.
Moreover, unbundling offers practical benefits such as improved service quality and switching providers easily if the internet service is unsatisfactory. For example, Lit Fibre offers a variety of customisable plans, like Lit Fibre + Freeview for £20.00 monthly or a more comprehensive package including Netflix and Prime for £38.00 monthly. These plans allow customers to enjoy high-quality, lightning-fast internet without the unnecessary extras that come with traditional bundles. This level of customisation ensures that customers are only paying for what they actively use, avoiding the pitfalls of bundled packages that can lead to hefty, unexpected bills. Lit Fibre’s commitment to unbundled services underscores its dedication to providing cost-effective, high-quality internet solutions tailored to individual customer needs.
Lit Fibre’s promises include several critical benefits for customers. They guarantee no mid-contract price hikes, ensuring the price you sign up for remains constant throughout your contract. Loyalty rewards and offers are also part of their commitment, ensuring long-term customers receive perks, not just new sign-ups. Affordable pricing structures are designed to fit all budgets, while their service avoids technical jargon, making support accessible and understandable. Additionally, Lit Fibre prides itself on providing bot-free customer support, meaning you’ll constantly interact with real humans who are ready to help.
Beyond customer-focused promises, Lit Fibre is also dedicated to environmental responsibility. They strive to minimise their carbon footprint, recycle waste wherever possible, and source materials from sustainable sources. This commitment to greener practices reflects their broader dedication to doing things properly, not just in terms of service delivery but also in their impact on the planet. By choosing Lit Fibre, customers receive top-tier broadband and support a company that values sustainability and ethical practices.
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